Fira is the capital of Santorini island. It is built on steep cliffs and is the liveliest part of the island. White cubic houses, glued to one anothe, creating countless levels. Narrow streets, mansions and many places with amazing views.
Fira is the center of social life, evening entertainment, markets. There you will find hotels, rooms, clothing stores and accessories, jewelery, art galleries, gift shops, supermarkets, grocery stores, banks with ATMs, pharmacies, café, bars, clubs, restaurants, travel agencies etc. Also, you will find the most important museums of the island such as the Museum of Prehistoric Thira and the Archaeological museum.
In Fira, there are no beaches, most are located on the east side of the island.